Ruby Coffee Roasters

Ruby Coffee Roasters was founded in central Wisconsin in 2013 by Jared Linzmeier, building a national reputation from a rural roastery far from any major coffee city. Ruby is known for clean, expressive, light-leaning roasting and a strongly seasonal, transparency-focused sourcing approach. Its success — including features and accolades in the specialty press — underscored how the internet and wholesale could let a small, remotely located roaster reach a discerning national audience.