JBC Coffee Roasters

JBC Coffee Roasters is a specialty coffee company based in Madison, Wisconsin, that emphasizes a philosophy of quality, sustainability, and human connection. The company focuses on providing a seed-to-cup experience, ensuring that the stories of coffee producers are highlighted throughout the supply chain. They prioritize purchasing sustainable coffees directly from producers and through brokers who share their commitment to environmental and financial balance. The business is 50% women-owned and maintains a strong focus on technical excellence, evidenced by their numerous accolades, including multiple Good Food Awards and high ratings from Coffee Review. The team, led by founder Michael Johnson and co-owner Laura Salinger Johnson, combines a passion for exceptional coffee with a commitment to Midwest hospitality. Their operations involve a dedicated team of roasters and green buyers who emphasize the science, art, and craftsmanship required to produce a superior cup of coffee. Through their work, JBC Coffee Roasters aims to share their passion for unique, high-quality coffee with both professionals and enthusiasts alike.