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Brazil

Brazil, Terra de São Francisco

Roasted by Reuben Hills

This organic coffee from the Mello family features notes of strawberry, milk chocolate, and grapefruit with a bright, clean finish.

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Reuben Hills no longer has this coffee in stock. We keep it here for reference.

Brazil, Terra de São Francisco — Reuben Hills
Image: courtesy of Reuben Hills
strawberrymilk chocolategrapefruit

From the roaster

Before coffee, the Mello family worked in film and advertising. In 2015, Clóvis Mello’s spiritual journey to Assisi inspired a new path. It was one he soon shared with his son Felipe, who had already turned to organic farming.

Their shared dream of growing coffee "only if it was organic"; led them to Carmo de Minas, where Terra de São Francisco was born. With Felipe leading the farm and Clóvis supporting every step, they set out to produce coffee in harmony with nature.

After Felipe’s passing, Clóvis and his wife continued the work in his honour. Today, the farm reflects their deep love, care, and commitment to organic, sustainable coffee. This lot is a beautiful expression of that vision, layered with notes of strawberry, milk chocolate and grapefruit, and a bright, clean finish.

— Reuben Hills

Context

The Brazil, Terra de São Francisco is a standout offering from the Mello family, cultivated in the renowned Carmo de Minas region. This specific lot, roasted by Reuben Hills, showcases the distinct character often associated with high-quality Brazilian production. While coffees from Brazil · Carmo de Minas are frequently celebrated for their approachable sweetness and balanced profiles, this selection highlights a vibrant interplay of strawberry, milk chocolate, and grapefruit.

When evaluating such complex flavor profiles, it is helpful to reference the flavor wheel to better identify the nuances between fruit-forward acidity and deeper, cocoa-toned base notes. Brazilian coffees are traditionally processed to emphasize body and sweetness, making this particular roast an excellent example of the refined output currently emerging from the Mello family’s estate. Whether enjoyed as a filter brew or espresso, the interplay of these specific tasting notes offers a sophisticated experience for those exploring the diverse landscape of South American coffee.

In the Encyclopedia

Frequently asked questions

Where is Brazil, Terra de São Francisco grown?

Brazil, Terra de São Francisco, roasted by Reuben Hills, is sourced from Cerrado Mineiro, Brazil.

What does Brazil, Terra de São Francisco taste like?

Expect tasting notes of strawberry, milk chocolate, and grapefruit.

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Last verified: October 14, 2026 · Browse all beans.