Coffee
Luis Huayhua
Roasted by Counter Culture Coffee
This year's harvest from farmer Luis Huayhua is juicy with tropical fruit and cherry flavors.
Sold out
Counter Culture Coffee no longer has this coffee in stock. We keep it here for reference.

From the roaster
Luis Huayhua of Nueva Llusta, Bolivia, continues to be an exemplary farmer—producing some of the best coffee in the CENAPROC cooperative. Dedicated to educating and encouraging his fellow farmers to pursue better picking and processing techniques, he’s a natural leader. This year's harvest is juicy with tropical fruit and cherry flavors.
Pronunciation: loo-WEES WY-wuh
— Counter Culture Coffee
Context
Bolivian coffee production has gained significant recognition for its unique microclimates, and this lot from producer Luis Huayhua in the Nueva Llusta region highlights the potential of the country’s high-elevation landscapes. Roasted by Counter Culture Coffee, this selection showcases a vibrant profile defined by tropical fruit and cherry notes. While individual lots vary based on processing methods and specific farm conditions, coffees from this region are often celebrated for their distinct character and clarity.
When evaluating the nuances of a coffee like this, it can be helpful to reference a flavor wheel to better identify the specific fruit-forward characteristics present in the cup. As you explore the profile of Luis Huayhua’s harvest, consider how the interplay of regional terroir and careful post-harvest processing contributes to the final experience. This offering serves as a compelling example of the quality emerging from Bolivia’s dedicated smallholder producers.
In the Encyclopedia
Frequently asked questions
What does Luis Huayhua taste like?
Expect tasting notes of tropical fruit and cherry.
Similar beans in stock

12oz Year-Round Blends
Counter Culture Coffee
Counter Culture Coffee offers a curated selection of year-round blends featuring diverse origins and flavor profiles for every coffee lover.
View
Bulk Coffee
Counter Culture Coffee
These bulk bags provide enough coffee to brew between 48 and 160 cups of signature blends.
View
Cinco de Junio
Counter Culture Coffee
This lot from the Cinco de Junio cooperative in Madriz delivers classic flavors of apple, dark chocolate, and sweet almond.

Ethiopia · Washed
Cold Coffee Bundle
Counter Culture Coffee
Organic washed Ethiopian coffee with citrus and floral notes.

Cold Hearted
Counter Culture Coffee
This bright and refreshing blend is inspired by hot southern days and delivers a crisp, invigorating cup of coffee.

Equilibrium
Counter Culture Coffee
Equilibrium is an equal-parts blend of three unique coffees that creates a dynamic flavor experience.
More from Counter Culture Coffee
View all →12oz Year-Round Blends
Counter Culture Coffee offers a curated selection of year-round blends featuring diverse origins and flavor profiles for every coffee lover.
ViewBulk Coffee
These bulk bags provide enough coffee to brew between 48 and 160 cups of signature blends.
ViewCinco de Junio
This lot from the Cinco de Junio cooperative in Madriz delivers classic flavors of apple, dark chocolate, and sweet almond.
Ethiopia · Washed
Cold Coffee Bundle
Organic washed Ethiopian coffee with citrus and floral notes.
Last verified: October 14, 2026 · Browse all beans.