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Coffee

Luis Huayhua

Roasted by Counter Culture Coffee

This year's harvest from farmer Luis Huayhua is juicy with tropical fruit and cherry flavors.

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Luis Huayhua — Counter Culture Coffee
Image: courtesy of Counter Culture Coffee
tropical fruitcherry

From the roaster

Luis Huayhua of Nueva Llusta, Bolivia, continues to be an exemplary farmer—producing some of the best coffee in the CENAPROC cooperative. Dedicated to educating and encouraging his fellow farmers to pursue better picking and processing techniques, he’s a natural leader. This year's harvest is juicy with tropical fruit and cherry flavors.

Pronunciation: loo-WEES WY-wuh

— Counter Culture Coffee

Context

Bolivian coffee production has gained significant recognition for its unique microclimates, and this lot from producer Luis Huayhua in the Nueva Llusta region highlights the potential of the country’s high-elevation landscapes. Roasted by Counter Culture Coffee, this selection showcases a vibrant profile defined by tropical fruit and cherry notes. While individual lots vary based on processing methods and specific farm conditions, coffees from this region are often celebrated for their distinct character and clarity.

When evaluating the nuances of a coffee like this, it can be helpful to reference a flavor wheel to better identify the specific fruit-forward characteristics present in the cup. As you explore the profile of Luis Huayhua’s harvest, consider how the interplay of regional terroir and careful post-harvest processing contributes to the final experience. This offering serves as a compelling example of the quality emerging from Bolivia’s dedicated smallholder producers.

In the Encyclopedia

Frequently asked questions

What does Luis Huayhua taste like?

Expect tasting notes of tropical fruit and cherry.

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Last verified: October 14, 2026 · Browse all beans.