coffeesterTHE COFFEE ENCYCLOPEDIA

Roaster · United States

Wrecking Ball Coffee

Wrecking Ball Coffee Roasters is a San Francisco Bay Area specialty coffee roasting company founded in 2011 by Trish Rothgeb, an industry veteran credited with coining the term 'third wave coffee.'

Wrecking Ball Coffee
Image: courtesy of Wrecking Ball Coffee

Wrecking Ball Coffee Roasters was founded in 2011 in the San Francisco Bay Area with a focus on sustainably sourced, expertly roasted specialty coffee and a commitment to exceptional service. The company is led by founder and CEO Trish Rothgeb, whose career in the coffee industry spans over 30 years as a roaster, green coffee buyer, and educator. Rothgeb is widely credited with coining the term 'third wave coffee' and is a licensed Q-Grader and credentialed Q Trainer through the Coffee Quality Institute. She has served on the SCAA Roasters Guild Executive Council, was a charter member of the World Barista Championship Board of Directors, and was a founding member of the Barista Guild of America. From 2013 to 2016, she also held a staff role at the Coffee Quality Institute as Director of Programs. Rothgeb travels extensively to coffee-growing regions, where she teaches cupping to producers and coffee professionals worldwide.

specialty coffeesustainably sourcedthird waveSan Francisco Bay Areaeducation-focused

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Beans from Wrecking Ball Coffee

Last updated: June 27, 2026