Roaster · United States
Heart Coffee Roasters
Portland roaster that brought a clean, Nordic-influenced light-roast aesthetic to the US West Coast.
Heart Coffee Roasters was founded in Portland, Oregon, in 2009 by Finnish-born former pro snowboarder Wille Yli-Luoma, whose Scandinavian sensibility shaped the company's bright, clean, light-roast style at a time when much American coffee still skewed darker. Its minimalist cafés and signature white-tiled aesthetic became widely imitated across the third-wave landscape. Heart built its reputation on transparent, fruit-forward coffees sourced broadly from origins including Ethiopia and Colombia, roasted to highlight acidity and clarity. The roastery helped cement Portland's status as a third-wave hub and remains a reference point for the West Coast interpretation of Nordic-style roasting.
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Beans from Heart Coffee Roasters
Ethiopia · Yirgacheffe
Ethiopia Habtamu Fikadu
Single origin Ethiopian coffee from Yirgacheffe featuring traditional Kurume, Dega, and Wolisho varieties.
ViewEthiopia · Guji
Ethiopia Gerba Dogo Sodu
Single-origin Ethiopian Heirloom from Guji at high altitude, fully washed.
ViewColombia · Huila
Colombia Decaf
Decaffeinated single-origin Colombian coffee from San Agustín region.
ViewHonduras · Marcala
Honduras Daysi Muñoz
Washed Pacas from Honduras grown at 1820m elevation.
ViewOrigins they source from
Colombia
Huila
Colombia's most awarded department — sweet, complex washed coffees with caramel, red fruit, and bright acidity.
Ethiopia
Yirgacheffe
The benchmark for floral, tea-like washed Ethiopian coffee — jasmine, bergamot, and citrus over a silky body.
Last updated: June 17, 2026