Higher Grounds Trading Co.

Higher Grounds Trading Co. is a coffee roaster based in Traverse City, United States, that operates on a business model centered on respect and sustainability. As a certified B-Corp, the company emphasizes the importance of supporting everyone across the supply chain, from the farmers at origin to the staff at their roastery. They source coffee directly from farmers through their ownership in Cooperative Coffees and actively reinvest in farming communities through their sister nonprofit, On the Ground. The roaster offers a variety of products, including single-origin coffees, the Apex Series, and signature espresso blends. Their operations prioritize fair pay, fair terms, and environmental responsibility. Beyond roasting, the company provides wholesale partnerships, barista training at The Learning Lab, and roastery tours, fostering a deep connection between the consumer and the coffee-growing regions. By focusing on long-term trade and community projects, Higher Grounds Trading Co. aims to ensure that their coffee is both delicious and ethically produced.