Forest Cloud MU Hojicha (Wholesale)

Do you like your matcha with a little imagination whisked in? Forest Cloud works directly with farmers and suppliers globally and regionally, gathering the highest quality sources to help you set off on your own matcha adventure.

Gently roasted to be nutty and toasty without the bitterness, the hojicha is a slow, low caffeine comfort. Naturally fresh with an undercurrent of sweetness, perfectly crafted for calm evenings and the nightly wind-downs.

Origin: Hubei, China Varietal: Jiu Keng Tasting Note: Roasted Nuts, Toffee, Caramelised Malt

Umami: 1/5 Sweetness: 3/5 Colour: 4/5 Aroma: 4/5

Storage Instructions: After opening, press out excess air, reseal the pack airtight and keep it chilled. Best kept around 5C. Avoid air, high temperature, humidity and direct sunlight.

Sourced from the Hubei region of China, the Forest Cloud MU Hojicha is a unique offering from PPP Coffee that highlights the Jiu Keng varietal. While many specialty coffees are celebrated for bright acidity or floral aromatics, this selection leans into a comforting, dessert-like profile defined by notes of roasted nuts, toffee, and caramelised malt. These characteristics are often associated with meticulous roasting techniques that emphasize sweetness and body, creating a cup that feels grounded and rich.

When evaluating such distinct flavor profiles, it can be helpful to reference a flavor wheel to better categorize the nuances of malt and nut-driven sweetness. Because the Jiu Keng varietal is deeply rooted in Chinese tea-growing traditions, its application in coffee production offers a fascinating intersection of regional heritage and modern roasting craft. This wholesale lot provides a compelling look at the evolving landscape of Chinese coffee, moving beyond traditional expectations to deliver a deeply savory and indulgent experience.