Forest Cloud MU Hojicha (Wholesale) - WT0

Do you like your matcha with a little imagination whisked in? Forest Cloud works directly with farmers and suppliers globally and regionally, gathering the highest quality sources to help you set off on your own matcha adventure.

Gently roasted to be nutty and toasty without the bitterness, the hojicha is a slow, low caffeine comfort. Naturally fresh with an undercurrent of sweetness, perfectly crafted for calm evenings and the nightly wind-downs.

Origin: Hubei, China Varietal: Jiu Keng Tasting Note: Roasted Nuts, Toffee, Caramelised Malt

Umami: 1/5 Sweetness: 3/5 Colour: 4/5 Aroma: 4/5

Storage Instructions: After opening, press out excess air, reseal the pack airtight and keep it chilled. Best kept around 5C. Avoid air, high temperature, humidity and direct sunlight.

Sourced from the Hubei region of China, the Forest Cloud MU Hojicha (WT0) by PPP Coffee offers a unique exploration of the Jiu Keng varietal. While many specialty coffees focus on bright acidity or floral profiles, this selection leans into a comforting, dessert-like spectrum. The roaster identifies prominent notes of roasted nuts, toffee, and caramelised malt, creating a profile that emphasizes depth and sweetness.

When evaluating such distinct flavor profiles, it is helpful to reference a flavor wheel to better categorize the nuances of malt and nut-driven characteristics. Generally, coffees processed or roasted to highlight these savory and sweet qualities often provide a fuller, more rounded mouthfeel compared to lighter, fruit-forward counterparts. This specific lot serves as an intriguing example of the diverse output emerging from Hubei, showcasing how traditional varietals like Jiu Keng can be expertly developed to emphasize rich, toasted sugar notes.