Fight The Power

Espresso Roast

Papua New Guinea & Peru

Passionfruit, Brown Sugar, Toffee Recommended Brew Method: Espresso 10 oz. 

Introducing Fight The Power—an espresso blend born from the highlands of Papua New Guinea and the lush lands of Peru. This bold, expressive roast is part of Red Bay’s Hero Collection, honoring legacy, resistance, and the fight for a better tomorrow.

This espresso blend brings together two origin-driven coffees chosen for balance, sweetness, and versatility. Peru contributes a clean, structured foundation with soft acidity and caramelized sweetness, while Papua New Guinea adds depth, gentle fruit, and a rounded cocoa finish.

Coffee Story

Papua New Guinea 

Grown in the lush, mountainous highlands of Papua New Guinea, this coffee comes from the Siane region in Chimbu Province, an area known for dense forests, rich volcanic soils, and a tropical monsoon climate ideal for slow cherry maturation. Most farms here are small, family-run plots tucked into steep terrain, where coffee is a vital part of daily life.

This lot is produced by members of the Siane Organic Agriculture Cooperative (SOAC) in the Chuave District. Through SOAC, farmers gain direct access to international markets, allowing them to earn more stable and sustainable incomes. The cooperative also supports quality improvement, organic certification, access to financing, and community programs that promote education and gender equity.

Peru

Peru is home to an extraordinary range of landscapes and cultures, with more than 28 distinct microclimates spread across the Andes, Amazon basin, and coastal regions. This diversity creates ideal conditions for producing high-quality coffee year-round, particularly at higher elevations where cooler temperatures support slow, even cherry development.

Peru is the third-largest coffee producer in South America, following Brazil and Colombia. All of Peru’s coffee production is 100% washed Arabica, known for its clarity and balance in the cup. More than 95% of Peruvian coffee producers are smallholder farmers, typically managing farms of fewer than three hectares, making coffee an essential livelihood for rural communities across the country.

  Featured in Barista Magazine: https://www.baristamagazine.com/wake-up-fight-the-power-with-red-bay-coffee-sinners-director-ryan-coogler/

Red Bay Coffee's Fight The Power offers a washed-process coffee balancing bright and sweet dimensions. The roaster identifies passionfruit as the coffee's primary note—a vibrant acidity marker common in washed coffees—complemented by warmer undertones of brown sugar and toffee. This combination suggests a coffee that bridges fruit-forward brightness with deeper caramel sweetness, creating complexity across the cup's progression. Washed processing typically highlights origin characteristics and acidity, which may explain the prominent passionfruit character here. Red Bay Coffee has shaped their roasting approach around this balance of crisp and indulgent flavors. For reference on how these tasting descriptors fit within broader sensory categories, consult the flavor wheel.