Ethiopia · Natural
ETHIOPIA // WUSH WUSH NATURAL
Roasted by Dogwood Coffee
This natural-process Ethiopian coffee is an exceptionally unique variety that bursts with vibrant fruity and floral notes.

From the roaster
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We taste Watermelon Bubblegum
This Wush Wush Natural stands out as an exceptionally unique and highly sought-after coffee variety originating from Ethiopia. Its appeal stems from its intensely fruity and floral characteristics, which distinguish it within the diverse landscape of Ethiopian coffee.
Our Director of Coffee discovered this extraordinary Wush Wush at the SCA convention in Houston, sourced through Keffa importers. So exceptional, we brought it back for a second consecutive year. This natural-process Ethiopian coffee bursts with vibrant fruity and floral notes. The consensus on the cupping table is that this coffee tastes just like watermelon hubba bubba bubblegum!
Available in 12oz, 2lb, or 5lb bags.
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Region: Chito, Gedeo, Ethiopia Producer: Mesfin Girma Elevation: 1800-2150M Variety: Heirloom / Wush Wush Process: Natural
— Dogwood Coffee
Context
Sourced from the Chito region of Gedeo, this Ethiopia Wush Wush Natural is a compelling example of the Wush Wush varietal. Cultivated by producer Mesfin Girma at elevations between 1800 and 2150 masl, the coffee is brought to market by Dogwood Coffee. Because this lot undergoes a natural process, the fruit remains in contact with the seed during drying, which often contributes to the intense, candy-like sweetness and distinct profile described by the roaster as watermelon bubblegum.
The Ethiopia · Chito, Gedeo region is renowned for its complex, high-quality output, and this specific selection highlights the unique character of the Wush Wush plant. When evaluating such vibrant profiles, tasters often find it helpful to reference a flavor wheel to better articulate the nuances found within the cup. This coffee serves as a fascinating study in how specific varietal genetics and traditional processing methods intersect to create a singular sensory experience.
In the Encyclopedia
Frequently asked questions
Where is ETHIOPIA // WUSH WUSH NATURAL grown?
ETHIOPIA // WUSH WUSH NATURAL, roasted by Dogwood Coffee, is sourced from Sidamo, Ethiopia.
What does ETHIOPIA // WUSH WUSH NATURAL taste like?
Expect tasting notes of Watermelon Bubblegum.
How is ETHIOPIA // WUSH WUSH NATURAL processed?
ETHIOPIA // WUSH WUSH NATURAL uses the Natural process.
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Last verified: October 14, 2026 · Browse all beans.