Elbgold

Elbgold was founded in Hamburg in 2004 by Annika Taschinski and Thomas Kliefoth, rooted in the conviction that coffee can be more than just a pleasure — it can create meaningful change. The idea grew from rucksack travels in the 1990s and evolved into a vision for a fair, high-quality coffee brand. Elbgold positions itself under what it calls a 'Goldstandard,' emphasizing fair prices, advance payments to producers, and long-term direct partnerships with farming communities in origin regions. The roaster describes its approach as one of respect, transparency, and responsibility, aiming to improve living conditions for producers. Today, elbgold offers a range of espresso and filter coffees, special editions, and subscription options, operating both retail and B2B channels, with multiple locations in Hamburg.