Per'La Specialty Roasters

Per'La Specialty Roasters is a coffee company based in Miami, Florida, led by a team of partners with diverse backgrounds in business, finance, and coffee production. The company is co-founded by Paul Massard, a Certified Q Grader with over two decades of experience in coffee procurement, roasting, and farming, having previously held leadership roles at Honolulu Coffee Company and The Roasterie. Alongside co-founders Chris Nolte and Vanessa Valera Nolte, the team leverages extensive expertise in branding, marketing, and international business to operate their roasting facility. The company emphasizes a professional approach to the coffee supply chain, from sourcing and quality assurance to production and packaging. Per'La offers a variety of products, including roast-level specific blends and subscription services, while maintaining a wholesale program for business partners. Their operations are centered at their Miami roasting facility, where they focus on delivering high-quality coffee through a commitment to sustainable practices and rigorous quality control standards established by their experienced leadership team.