Hola Coffee

Hola Coffee Roasters is a Madrid specialty coffee project with a roastery, three café locations across the city, and an in-house training center called Hola Academy. The company describes its mission as bringing quality coffee to as many people as possible by attending to each stage of the process, from origin selection to the final cup. Its roasting philosophy focuses on highlighting the distinctive characteristics of each farm, variety, and cultivation method, with a stated commitment to sustainability, traceability, and respect for producer communities. Beyond roasting, Hola Coffee supplies specialty cafés and restaurants and ships online to consumers worldwide. Through Hola Academy, the company organizes courses, workshops, and tastings aimed at broadening coffee culture. The brand emphasizes three core values: enjoyment, simplicity, and inclusivity, positioning specialty coffee as something that should be approachable rather than elitist. Customer service is cited as an absolute priority across every stage of the experience.